New Household Acquisition Training - NHAT
An agency school for your team members.
The NHAT program is like an agency school for your team members. They can expect 4 weeks of immersive training: Your team will participate in Zoom-based classes for 2 hours per day over 20 consecutive days. Cameras and microphones are on, with mandatory daily participation and role-play. A personalized learning environment: With a maximum of 15 team members per class and 2 dedicated coaches, we maintain a 1:7 coach-to-student ratio. This ensures your staff gets personalized feedback and plenty of practice in every session.
Program Structure
80 Hours Total
40 hours live instructor-led roleplay
40 hours structured homework + application
Sales-focused curriculum:
Prospecting frameworks
Call structure mastery
Objection handling systems
Multi-line closing strategies
Real-world repetition
Key Focus
Building confidence through repetition
Eliminating inconsistency in calls
Teaching reps how to close full households, not single policies
Outcome:
A fully trained rep capable of quoting, closing, and driving consistent premium within their first 30 days.
The NHAT program is our flagship 4-week training experience designed to transform team members into confident, consistent producers. Through 80+ hours of live roleplay, coaching, and accountability, participants learn the full process of acquiring new households — from first contact to closing.
Agents rely on NHAT because it provides a structured, repeatable system that turns referrals, internet leads, and live transfers into real policies. Graduates leave with stronger phone skills, objection-handling confidence, and a proven framework that drives measurable production inside the agency.
What is the production gap costing your agency?
Enter your own numbers. Nothing is sent anywhere and nothing is stored — the math runs in your browser.
We will run these numbers against ten months of production data from 94 team members and tell you what to expect. If it does not pay back, we will tell you not to enroll anyone.
This tool uses only the figures you enter. It is an arithmetic gap between your current and target production — not a projection, forecast, or guarantee of results. Agency Growth Services is an independent company. It is not affiliated with, endorsed by, or sponsored by any insurance carrier.
FAQs
What does NHAT stand for?
New Household Acquisition Training. 80 hours over four weeks — four hours a day, 20 business days — covering the full prospecting conversation from opening hook to close.
What exactly does it teach?
How to run a complete conversation: uncover what a household actually needs, close coverage gaps, protect the customer’s assets and income, and present the full product line so the customer can choose what’s right for them. Plus the part most reps dread — handling objections without folding on price.
Is it virtual?
Yes, fully virtual. Your team member trains from your office.
What do I have to do as the agent?
Very little, by design. You’ll get a written performance report every week, and in Week 4 you join your team member’s final roleplay live. That’s it.
Is NHAT worth it for an experienced team member?
Often, yes — experienced reps tend to have gaps they’ve never been shown. But we’ll be straight with you on the call. If someone’s already running a complete conversation, we’ll tell you to spend the money elsewhere.
How big are the classes?
Maximum 15 team members, two coaches. Small enough that every rep gets called on, roleplays live, and gets individual feedback.
What if my team member misses a day?
Life happens and we’ll work with you. But attendance drives results — reps who show up every day are the ones whose numbers move, and consistent attendance is required to qualify for our 90-Day Premium Lift Guarantee.