Fractional Sales Manager - FSM
We help insurance agencies build accountability, consistency, and performance through structured sales management, coaching, analytics, and roleplay-driven development.
Does your agency have a sales manager.. or do you as the agent have 20 dedicated hours per week to perform that role?
A lot of sales reps fail because..
Nobody tracks activity consistently
Expectations are unclear
Coaching only happens when things go wrong
Roleplay and script practice disappear
Managers are too busy wearing multiple hats
Leading to..
Missed opportunities
Low close rates
Inconsistent production
Reps staying “busy” without results
What your fractional sales manager handles:
Activity Management
Calls Quotes
Follow-ups
Binds
Pipeline activity
Sales Analytics
Close ratios
Quote-to-bind conversion
Multi-line percentages
Pipeline health
Activity consistency
Performance Accountability
Daily Activity
Weekly production goals
Standards
Follow through
Weekly Coaching
Script Delivery
Tonality
Discovery Questions
Objection Handling
Closing Ability
Leadership Without Full-Time Payroll
Hiring a full-time sales manager
Paying $70-$100K+ salary
Training and managing internally
FAQs
What is a Fractional Sales Manager?
A real sales manager running your floor — without a salary, benefits, or a hiring process. Daily kickoffs, weekly sales and objection-handling sessions, weekly 1-on-1s with your reps, and a weekly analytics review of every call, contact, quote, and close.
How available is the Sales Manager between meetings?
Your team has direct access through a monitored team channel — questions get a same day response during business hours. It isn’t a dedicated 1-to-1 line, and we’re upfront about that. It’s a fast lane to a real sales manager when your rep is stuck mid-week.
What do I get each week?
Daily kickoff meetings with your team
A weekly sales and objection-handling session
Weekly 1-on-1s with each rep (up to four)
A weekly analytics review — calls → contacts → quotes → closes
A written report showing exactly where your team is strong and where it’s leaking A monthly strategy call with you.
When should FSM start?
Most agencies begin onboarding in Week 3 of their team member’s NHAT class, so there’s no gap between learning the skill and being managed on it. If your team member has already finished NHAT — or never took it — you can start FSM any time.
What does it cost, and can I cancel?
$899 per month, month-to-month. Thirty days’ notice to pause or cancel, any time, for any reason.
Do I need NHAT first?
No. But they’re better together. NHAT builds the conversation; FSM is what keeps it sharp.
Whether you already have a team in place or are building one, AGS helps create the structure, accountability, and coaching needed to drive long-term production.
Webinar: How to hire, train and develop sales team members in 2026
AGS has hired, trained and developed over 100 sales team members over the last 4 years. This webinar covers the proven 90 day template that we use. Sales team members can be local in-office or remote. We have seen aggressive growth targets around SMVC this year and as MOD roll out completes, TC wants us to be a sales focused organization. Join us to learn how you can transition your office to be sales centric.